Al Ridho, Yasid and Puspitaningrum, Dwi Aulia and Utami, Heni Handri (2020) Micro and Small Entreprise (Mse) Development by Using SWOT and Analytical Hierarcy Process Methods Approach (Ahp) (Study Case In Tarlac Agricultural University (Tau) Mushroom Production, Malacamp, Tarlac, Phillipines). In: Proceedings The 4th International Conference on Green Agro-Industry, 22-23 Oktober 2019, Grand Inna Malioboro.
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Abstract
This research is aimed to identify the competitive advantage of Tarlac Agricultural University (TAU) Mushroom production by using SWOT methods approach and than making a decision by using the Analytical Hierarcy Process (AHP) method Approach. Based on the result of the SWOT, the strategy was formulated is the SO (Strength and Oportunities) Strategy, which its mean that TAU mushroom need to maximalized their strength to reach the industrial opportunites. Based on the AHP result, the fourth alternative strategy has a highest weight, so its mean that to reach the business main goals, business need to (1) proposing to the stakeholder, not only to provide the capital assistance, but also to improve the ability of of the workforce to use existing technology (0,353), (2) establishing a cooperation with partners not only in field of training, but also cooperating in the field of production and marketing (0,223), (3) Innovating the product, in order to expands the range of product marketing (0,216) and (4) Improving the quality of mushroom produces, by switching to using the adequarate technology or moving to semi-modren system (0,208).
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) S Agriculture > S Agriculture (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | S.P., M.Sc Danar Wicaksono |
| Date Deposited: | 25 Jun 2020 05:11 |
| Last Modified: | 25 Jun 2020 05:11 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/22782 |
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