HD Ernawati, HD Ernawati and Suandi, Suandi and Wahyuni, Ira (2020) Siem Citrus Commodity Development Strategy in Kerinci Regency, Jambi Province, Indonesia. In: Proceedings The 4th International Conference on Green Agro-Industry, 22-23 Oktober 2019, Grand Inna Malioboro.
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Abstract
This research has the objective of analyzing the revenue generation and strategy development for siem citrus commodity. The study was conducted for eight months from April to November in the two districts in Kerinci Regency, namely Keliling Danau District and Bukit Kerman District. Research data were generated from primary and secondary sources. Primary data were collected using observation, direct interviews, in-depth interviews and Focus Group Discussions (FGD), while secondary data were obtained from related department/agency reports, journals, and other reports related to the research topic. One hundred eighty households served as respondents in the study. The descriptive research design was used with data analyzed using SWOT analysis. The results showed that the average income of siem citrus farmers reached Rp. 64,690,751.55 per year or around Rp. 5,390,895.96 per month. The income obtained by citrus farmers in Kerinci Regency is relatively high compared to other farming income. Based on the SWOT analysis diagram, the development of siem citrus farming is in an aggressive strategy so that the alternative strategy that must be applied is the SO strategy to maintain the quality of products and land fertility by utilizing market opportunities, and take advantage of partner cooperation in the procurement of seeds and yield marketing. Keywords: aggressive, revenue, siem citrus, strategy, SWOT.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | aggressive, revenue, siem citrus, strategy, SWOT |
| Subjects: | H Social Sciences > H Social Sciences (General) S Agriculture > S Agriculture (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | S.P., M.Sc Danar Wicaksono |
| Date Deposited: | 24 Jun 2020 10:42 |
| Last Modified: | 24 Jun 2020 10:42 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/22761 |
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