Suparno, Basuki Agus and Pujiastuti, Eny Endah (2005) SISTEM KOGNITIFINDIVIDU DAN PERENCANAAN PESAN IKLAN DALAM PERILAKU KONSUMEN. Jurnal Administrasi Bisnis, 1 (2). pp. 15-27. ISSN 1829-7277
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Abstract
Abstract Decision making is the key on consumer behavior. But this process is not simply. In this conteext, marketers have to understand to how cognitive mechanisme of consumers interprets and organizes the information that they have obtaned if they want the marketing programs that is implemented getting succesfull. Cognitive system of consumer and organizing the message in marketing programs are the important thing the advertising. This article illustrate two important dimension ( cognitive system of consumer and organizing the message ) on consumer behavior Key Words: cognitive system of consumer, consumer behavior, perception
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Dr, M.Si Basuki Agus Suparno |
| Date Deposited: | 10 Apr 2019 09:00 |
| Last Modified: | 10 Apr 2019 09:08 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/19252 |
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