Suparno, Basuki Agus (2004) Makna Iklan dalam Media Televisi (Kesesuaian Dari Aspek Konstruksi Sampai Ke Interpretasi Terhadap Iklan Televisi Geng Hijau). Jurnal Ilmu Komunikasi, 2 (1). pp. 83-95. ISSN 1693-3029
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Abstract
Abstract Advertising can be included in two domains, which it was media practices and media consumptions. The media practices concerned how to construct the social reality to media reality. There were some factors influencing the ads as output of intellectual's media workers, marketing nuances, cultural climate and art skills. By combining all factors resulted the creative advertisements, it raised the controversial to what criteria the advertisements can be classified to creative advertisements. The other side, process interpretive was also important to identify the effectiveness the advertisements. Relationship audience and advertisements implied the problem of media consumption. This writing was explored based on Geng Hijau case. This focused the congruency between media production and media consumptions. Key Words: Media Production and Consumptions, Congruency and Interpretive Process
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | Dr, M.Si Basuki Agus Suparno |
| Date Deposited: | 10 Apr 2019 09:13 |
| Last Modified: | 10 Apr 2019 09:15 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/19249 |
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