Wisnalmawati, Wisnalmawati (2008) KEPUASAN KONSUMEN BENGKEL MOTOR AHASS 1605 SETURAN YOGYAKARTA BERDASARKAN DIMENSI MUTU PELAYANAN. Jurnal Ekonomi Bisnis, 13 (3). pp. 189-200.
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Abstract
The objective of this study is to elaborate the differences of customer—in this case
university students—satisfactions towards service quality of Bengkel Motor AHASS
1605 Seturan Yogyakarta. Samples in this study are university students who are
customer of the bengkel. Purposive sampling combined with simple random sampling
was applied to select 100 respondents. Primary data regarding those variables under
study were collected using questionnaires. Data were analyzed using Paired Sample ttest.
Results of the study showed that there were differences on customer satisfaction
based on service quality dimensions. It implies that management of the bengkel is
required to formulate better marketing strategies that lead to better service quality
and its associated dimensions.
Key words: customer satisfaction; service quality dimensions; marketing strategy
| Item Type: | Article |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | DR.MM,DRA WISNALMAWATI WISNALMAWATI |
| Date Deposited: | 25 Feb 2019 09:12 |
| Last Modified: | 25 Feb 2019 09:12 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/18486 |
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