Kussujaniatun, Sri and Wisnalmawati, Wisnalmawati (2011) PENGARUH PENGETAHUAN PRODUK, NILAI, DAN KUALITAS YANG DIPERSEPSIKAN TERHADAP KEPUASAN PELANGGAN MOBIL TOYOTA. Bisma Jurnal Bisnis dan Manajemen, 5 (1). pp. 29-39. ISSN -
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Abstract
Abstract: This study indicated to examine effect product knowledge, percieved value, and percieved quality for customer satisfaction. Sample in this study are the owner the Toyota number of sample count up 100 owner, technique conception of sample using. Accidental sampling. Data analyze to dispose of multiple regression. The study result the product knowledge, perceived value of customer and perceived quality influential to customer satisfaction. Contribution in the knowledge to develop model concept of marketing, and for marketing strategy developing. Keywords: product knowledge, percieved value, percieved quality, customer satisfaction.
| Item Type: | Article |
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| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | DR.MM,DRA WISNALMAWATI WISNALMAWATI |
| Date Deposited: | 25 Feb 2019 08:33 |
| Last Modified: | 25 Feb 2019 08:35 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/18409 |
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