Bayu Limawan, David and Wisnalmawati, Wisnalmawati and Sugandini, Dyah (2018) The Influence Of customer Satisfaction As A Mediation To Repurchases (Survey On White Coffee Products In Yogyakarta). In: The 2nd International Conference on Technology, Education, and Social Science 2018 (The 2nd ICTESS 2018), Solo, Universitas Slamet Riyadi.
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Abstract
Repurchases are purchases made by consumers second, third and so on .This
research aims to: 1. Analyze price that directly affects repurchases, 2. Analyse
brand image that directly affects repurchases, 3. price and brand image influence
on repurchases mediated by customer satisfaction. Subjects in this researchare
consumers of white coffee product in Yogyakarta. The sample uses as many as one
hundred respondents,data analysis technique uses Structural Equational Model
(SEM) with SmartPLS Program. The results of this research prove: 1. price has
influenced on repurchases, 2. brand image has influenced on repurchases, 3. price
and brand image have influenced on repurchases mediated by customer
satisfaction. The findings of this study may contribute to consumer behavior
models, onwhite coffee produtcs and Tripple duties of Higher Education.
Keywords: price, brand image, satisfaction, repurchases
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | DR.MM,DRA WISNALMAWATI WISNALMAWATI |
| Date Deposited: | 21 Feb 2019 08:25 |
| Last Modified: | 25 Feb 2019 07:58 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/18406 |
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