Bayage, Nevri and Sugandini, Dyah and Wahyuni, Purbudi (2018) Loyalitas Nasabah Pada Bank Papua Cabang Yogyakarta. BENEFIT Jurnal Manajemen dan Bisnis, 3 (1). pp. 53-67. ISSN 1410-4571
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Abstract
This study aims to analyze the factors that affect customer loyalty to customers of Bank Papua Branch Yogyakarta. Customer loyalty in this research is influenced by trust, switching barriers and bank image. Respondents in this study are all students who have savings in Bank Papua branch of Yogyakarta and domiciled in Yogyakarta. This research is a survey research by using questionnaires. The analytical tool used for hypothesis testing is SEM-PLS. The results of data analysis show that trust has a significant positive effect on switching barriers and image. Trust has no significant effect on loyalty. Switching barriers affect loyalty. The image is not proven to have a significant effect on loyalty.
| Item Type: | Article |
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| Uncontrolled Keywords: | loyalty, trust, switching barriers and image |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Dr.SE.MSi Dyah Sugandini |
| Date Deposited: | 16 Jan 2019 06:33 |
| Last Modified: | 18 Oct 2020 03:13 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/17898 |
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