Analysis of the Development of Bandung as Creative City

Prayudi, Prayudi and Probosari, Ninik and Ardhanariswari, Kartika Ayu (2017) Analysis of the Development of Bandung as Creative City. International Journal of Scientific & Engineering Research, 8 (9). pp. 1025-1030. ISSN 2229-5518

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Abstract

The purpose of this study is to analyse the development of Bandung as creative city. Creative city is a city that is able to create an inspiring city atmosphere and support the improvement of regional economic development. The idea behind the concept is a creative response to the problems or urban crises faced by several cities in the face of economic globalization. It is meant to improve the urban environment and the development of creative activities of urban society. Creative cities based on local potentials as regional excellence and identity need to be encouraged to increase added value and competitiveness, and be able to become the centre of growth for the surrounding area. Based on this background, an understanding of how the concept of city branding is applied in Indonesia's creative city is interesting to look at. In this research, the analysis was focused on Bandung that was designated by UNESCO as a creative city in the field of design. This study used qualitative research method. This method systematically describes the facts or characteristics of a particular population or a particular field factually and accurately. Particularly, in-depth interview and focus group discussion were conducted to obtain detailed information from government, academics, and community groups.Findings of research indicate some challenges in the development of Bandung as creative city. First was to identify the economic potentials of the city. Second was the existence of creative class within community. Third was the existence of supporting environment for the creativity of community to grow. Of these three challenges, the government of the City of Bandung was slow in providing relevant infrastructures.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: MA, Ph.D. PRAYUDI PRAYUDI
Date Deposited: 05 Jun 2018 02:00
Last Modified: 05 Jun 2018 02:05
URI: http://eprints.upnyk.ac.id/id/eprint/15289

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