Sadi, Sadi and Mardiana, Tri and Kusumawardhani, Indra (2017) Focus group Discussion: Kajian Teori dan Praktik. In: SEMINAR NASIONAL TAHUN KE-3 CALL FOR PAPERS DAN PAMERAN HASIL PENELITIAN & PENGABDIAN MASYARAKAT KEMENRISTEKDIKTI RI: Tata Kelola ekonomi Indonesia dalam masyarakat ekonomi Asean meningkatkan martabat bangsa berbasis sumberdaya energi dan memperkokoh ...., 10-11 OKTOBER 2017, Universitas Pembangunan Nasional "Veteran" Yogyakarta.
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Abstract
The focus group has become increasingly popular as a tool for social and market research across a wide range of sectors. Thefocus grup technique is a type of qualitative research methodology, generally defined as a structured discussion with a small group of people, run by a facilitator or using a moderating team, to generate quanlitative clata on a precise topic of interest, using a set of open-ended questions. This paper explores definitions of and approaches to focus groups and outlines their value as part of an initial exploratoty qualitative research phase. Advantages and disadvantages of focus group research are also discussed, olong with some of tlte logistical considerations involved, in tight of the researcher's own experience and recommendations from the literature. Keywords: focus group technique; research methodology; advantages, disadvantages ; research ; definitions ;
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | SE MSc. Ak Indra Kusumawardhani |
| Date Deposited: | 31 May 2018 02:25 |
| Last Modified: | 31 May 2018 03:04 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/15225 |
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