Hendariningrum, Retno and Afifi, Subhan and Yustitia, Senja (2016) Health Communication on Generasi Berencana Program (A Study on Information Center and Student Counsel at UPN "Veteran" Yogyakarta). In: 2015 Indonesian International Conference on Communication (IndoICC), 10-11 December 2015, Depok.
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Abstract
Health communication is a study focusing on how to use a communication strategy to spread health information that influence individual and community so they can make a good decision about health management. Health communication studies are needed because health experts and social scientist realized that health and disease problems are not only caused by individual negligence but also caused by ignorance and misconception about health information. Government, especially BKKBN have an innovation on Keluarga Berencana program campaign for young generation. Generasi Berencana (GenRe) program is developed in line with necessity and because the government concerns about youth problems in Indonesia. The purpose of our research is to know health communication strategy on Generasi Berencana program especially on Information Center and Student Counseling (or PIK-M) at UPN "Veteran" Yogyakarta. Qualitative methodology is applied for this research. Data has been Gathered by interview, observation and focus group discussions. The result shows that PIK-M is a health communication strategy that is effective to provide information service and counseling for the students. PIK-M is managed by the student, from student and for the student. PIK-M activity is empowering students’ potential for youth character building. Information mastery and life skills are expected to prevent any youth problems such as free sex, drugs, HIV/AIDS. Moreover, PIK-M is a platform for the students’ future preparation. Besides, PIK-M UPN "Veteran" Yogyakarta is also used as the socialization to improve health and the awareness of GenRe program.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Depositing User: | - YUSTITIA SENJA |
| Date Deposited: | 04 May 2018 06:22 |
| Last Modified: | 04 May 2018 06:22 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/15091 |
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