Maulana, Dani Alfian (2015) ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT MEMBELI (Studi Pada Paket Internet 3 (tri) Aon) 2015. Other thesis, UPN "VETERAN" YOGYAKARTA.
Preview |
Text
ABSTRAKSI.pdf Download (86kB) | Preview |
Abstract
The research purpose of this study was to determine the effect quality of product and price
on
cumsumer willingness to buy
internet package 3 (tri) Aon simultaneously based on performance,
features, reliability, conformation, durability, serviceability, pe
rception of product quality to the
variable perception of product quality and affordability price, price conformity with quality, price
competitiveness, and suitability for the benefit of the price with the price variable.
Population of this research is a
business administration student who has not been put on the
internet package products 3 (tri) Aon totaling 90 students have not been using the internet package
products 3 (tri) Aon. The sampling technique of this research is simple random sampling, the
sam
ple in this study are some of the 90 students in rigorous package of products that have not
been put on the Internet 3 (tri) Aon amounting to 48 students. Analyzer used in this research is
descriptive analysis, a classic assumption test, and regression ana
lysis bergand. The hypothesis
of this study is that th
ere is influence
product quality and price of the
cumsumer willingness to buy
internet package 3 (tri) Aon simultaneously or partially based on performance, features,
reliability, conformation, durabili
ty, serviceability, perception of quality products for variable
product quality perception and affordability, suitability of price with quality, price
competitiveness, and suitability for the benefit of the price with the price variable.
Keywords:
Quaity p
roduct, price, willingness to buy
| Item Type: | Thesis (Other) |
|---|---|
| Subjek: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Muji Isambina |
| Date Deposited: | 18 May 2016 06:47 |
| Last Modified: | 18 May 2016 06:47 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/1475 |
Actions (login required)
 |
View Item |