STRATEGIC ROLE OF WOMEN IN CHRYSANTHEMUMBASED ENGINEERING DESIGN ON DISASTER AFFECTED AREAS

Muafi, Muafi and Roostika, Ratna and Wijayani, Ari and Poerwanto, Mofit Eko (2016) STRATEGIC ROLE OF WOMEN IN CHRYSANTHEMUMBASED ENGINEERING DESIGN ON DISASTER AFFECTED AREAS. International Journal of Business and Society, 17 (3). pp. 413-428. ISSN 15116670

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Abstract

Strategic role of women makes a positive contribution in chrysanthemum-based engineering design on disaster affected areas. The Merapi eruption in 2010 in Special Region of Yogyakarta (DIY), Indonesia, especially in the village of Hargobinangun, brought tremendous impact in the field of environmental damage, social economy, and agriculture. Post-Merapi eruption, chrysanthemum flower cultivation in the Hargobinangun village became stagnant. Some farmers have started to despair and lost determination. But thanks to the encouragement and the strategic role of women as husbands’ companions, farmers began to rise up to build sustainable and competitive green areas. This is a primary research and the data obtained was from questionnaires and interviews with some respondents. This research also used a secondary data obtained from publications of related institutions. The statistical technique used is Partial Least Square. This research concludes that the strategic role of women (as strategic partners, fighters, administrative experts, agents of change) was able to provide a significant contribution to labor productivity, family welfare, and green environmental performance.

Item Type: Article
Subjects: Q Science > Q Science (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Civil Engineering and the Environment
Depositing User: Eny Suparny
Date Deposited: 27 Mar 2018 02:24
Last Modified: 27 Mar 2018 02:24
URI: http://eprints.upnyk.ac.id/id/eprint/14731

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