Wijayani, Ari and Muafi, Muafi and Sukwadi, Ronald (2017) Market actor’s response towards flower colours in determining the economic value of Chrysanthemum flowers. Journal of Business and Retail Management Research (JBRMR), 12 (1). pp. 69-75. ISSN 2056-6271
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Abstract
Chrysanthemum flowers are a commodity with a chance to be developed. The colour of
chrysanthemum flowers determines its economic value, thus becoming a major factor in choosing which
types of flowers to be cultivated. This is a survey research. This research was carried out on market
actors in Special Region of Daerah Istimewa Yogyakarta (DIY) and Central Java to obtain the preference
of chrysanthemum flowers market in supporting Daerah Istimewa Yogyakarta (DIY) as the centre of
chrysanthemum seeds and cut flowers. Market survey is also used to know the types of chrysanthemum
flowers that consumers need. Research results showed that the largest consumer of cut flowers come
from office workers that happen to be loyal customers. Yellow and white chrysanthemums are the most
commonly selected flowers by consumers as they are believed to create a sense of social energy and hope,
as well as being able to stimulate mental activities and are generally attractive.
| Item Type: | Article |
|---|---|
| Subjek: | H Social Sciences > H Social Sciences (General) |
| Divisions: | x. Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Ir.MP ARI WIJAYANI |
| Date Deposited: | 27 Mar 2018 02:37 |
| Last Modified: | 27 Mar 2018 02:37 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/14709 |
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