UTAMI, Yenni Sri and Poerwadi, Heroe (2013) Management Strategic of Jawa Pos Groups: Regional Autonomy, Market, and Media. In: Seminar & Konferensi Nasional II: Bisnis, Media, dan Perdamaian., 13 November 2013, FISIP UPN Veteran Yogyakarta.
Full text not available from this repository.Abstract
As most printed media business suffering stagnation, why Jawa Pos Groups has it greatly reverse? This surviving had to do with the successful its leaders in anticipating the change within the society. At the time Indonesia experienced shifting from authoritarian with partial democracy and from centralistic to decentralists, strategic environments in society, as consequence, also shifted. Democratization process and the region alautonomy growths provided bigger opportunity for the growth of mass media’s business and industry. Financial sources begin flowing to regions; regional financial revenue had risen and people incomes yet increase. Those were economy growths that sustained regional media industry. Democracy restored were spread on regions along gave risen political parties mushroomed, local figures and local’s expectations lead media informants mushroomed in regions. Based on these situations media has crucial positions among local. Jawa Pos seized these shifting by aggressively penetrating local market. It did not wait, instead it invite and welcome the potential market. It creates its local markets. Establish management that delivered independence for its branch to growth and compete, giving reward, determines production and outcome standardization are part of Jawa Pos’ strategy in leveraging its growth.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Utami SRI YENNI |
| Date Deposited: | 16 Nov 2017 01:23 |
| Last Modified: | 16 Nov 2017 01:23 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/13787 |
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