Nama, I Ketut and Nugraha Sugiarto, M Fajar (2016) The Influence of Culture (Tri Hita Karana) and Tariff of Tourism towards the Competitiveness Improvementof Tourism in Bali from 1985 to 2015. INTERNATIONAL JOURNAL OF ECONOMIC RESEARCH, 13 (7). pp. 2557-2567. ISSN 0972-9380
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Abstract
This research attempts to explain the influence of tri hita karana (three causes of well-being) as the unique culture of Balinese and the tariff of tourism towards the competitiveness of tourism in Bali Island. The data used in this research are secondary data that consist of data about number of tourist visit to Bali Island as the competitiveness proxy of tourism in Bali Island, data of per capita expenditure for ceremony and party as the proxy of the culture variable, and the data about the average tariff for tourist objects in Bali Island in the year 1985 up to 2015. The data were analyzed with the regression model of panel data. The findings indicate that the tri hita karana cultural variable resulted on negative co-efficient. The findings in the field explain that in several last years, some rituals such as ngaben ceremony (funeral ritual of Balinese), teeth cutting, wedding party, and other big parties were conducted massively with some purposes. The first is to help poor people to conduct cultural ceremony without leaving the real meaning of the ritual itself. The second is to improve the merriness of the rituals by involving more members of the community. The third is to increase the frequency of the ceremony because the poor people can also conduct the ritualbecause they could not do it in the previous period. Consequently, the expenditure per capita for the ceremony and party as the proxy of tri hita karana has decreased. In addition, there is a tendency of profit sharing from the management of tourist objects to fulfill the need of conducting rituals and ceremonies in the cultural village. Moreover, it will also reduce the expenditure per capita for ritual and party funding. Whereas, the variable of tourism tariff also indicated negative sign that means cheap tourism tariff will make the tourists are attracted to visit Bali. The government of Bali Province then decided to charge free tourism tariff with the aim of inviting tourists to keep visiting Bali. Keywords: tri hita karana culture, tourism tariff, competitiveness of Bali tourism
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | NAME KETUT - |
| Date Deposited: | 04 Sep 2017 07:17 |
| Last Modified: | 19 Apr 2018 03:11 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/12711 |
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