CAHYANINGTYAS, June and ISSUNDARI, Sri and SAEPUDIN, Asep (2016) The Implementation of Public Diplomacy through Paradiplomatic Activities for an Effective Place Branding. In: International Conference on Contemporary Social and Political Affair 2016, Airlangga University.
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Abstract
In the literature of International Relations, concepts of public diplomacy and place branding are deemed to be corresponding to each other. The notion of public diplomacy, which evolves from state-led policy intervention in legalizing state’s action abroad to the involvement of private initiatives in promoting resources of a nation’s soft power, depicts the enlarging concept of pow- er and role of actors in International Relations. The notion of place branding, on the other hand, is rather alien for the study of International Relations. Both, however, asserts the importance of building positive and favorable image in order to achieve partic- ular objectives. In spite of this, lack of empirical research on how they mutually reinforce between one another results in the void of reference in its possible implementation. Stemming from a qual- itative, case-based research on place branding in Yogyakarta, the paper proposes the importance of inserting public diploma- cy agenda in the implementation of place branding through the activity of paradiplomacy. Keywords: public diplomacy, place branding, paradiplomacy
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | J Political Science > JZ International relations |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | JUNE Cahyaningtyas - |
| Date Deposited: | 18 Aug 2017 05:45 |
| Last Modified: | 18 Aug 2017 05:45 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/12579 |
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