Kancana, Sauptika (2013) CONSTRAINTS ON WOMEN‟S BUSINESS: CASE STUDY IN INFORMAL SECTOR. In: IICES, 2013, Bandung.
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Abstract
The purpose of this research are first to get to know what kinds of the weaknesses, strengths, opportunities and treats in women‟s informal business sector, second to find out a proper strategy to overcome the problems. Methodology in this research is qualitative by using focus group discussion and in dept-interview by taking 35 women as informants and supported by SWOT analysis to set up fit strategy. The data analysis is interpretative. Findings of this research are many of women‟s business in informal sector have no good marketing management and financial report. The ways to overcome these problems are by giving some coaches for making good marketing strategy and right financial report.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | women’s business, informal sector, strategy |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | tika kancana |
| Date Deposited: | 18 Oct 2019 07:13 |
| Last Modified: | 18 Oct 2019 07:13 |
| URI: | http://eprints.upnyk.ac.id/id/eprint/12570 |
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