Upaya peningkatan daya saing masyarakat (Citizen advantage ) berbasis teknologi informasi : studi pada umkm industri kreatif di DIY

Achjari, Didi and Abdillah, Willy and Suryaningsum, Sri (2010) Upaya peningkatan daya saing masyarakat (Citizen advantage ) berbasis teknologi informasi : studi pada umkm industri kreatif di DIY. In: Prosiding Kolokium dan Semnas Proggram M.Si dan doktor Fakultas Ekonomi dan Bisnis UGM, 10-11 Desember 2010, Yogyakarta.

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This study aims to measure the level of readiness of Micro, Small and Medium Enterprises (MSMEs) Creative Industrive in the Daerah Istimewa Yogyakarta (DIY) adopted the Information Technology (IT). Readiness levels are measured using the technology acceptance model (TAM) proposed by Davis (1989) and the Technology Readiness Index Readinees Technology (optimism, innovativeness, inconvenience and insecurity) are presented by Pasuraman (2000). Respondents were managers and employees of the creative industry SMEs, such as the advertising industry, film and photography, music, architectures, art market and antiques, crafts, fashion design, publishing and printing, IT service and software applications, television and radio. Sample selection technique was purposive sampling which criteria are MSMEs ever and are using an IT (whether based computer, internet celluler technologies: GSM or CDMA, wifi or wimax). Data analysis techiques using methods structural Equation Modeling (SEM)-based variants by using Partial Least Square (PLS) with the help of application SmartPLS Ver. 2.0 M3. Test results indicate that SMEs creative industries in DIY have a TRI reflecting the readiness to adopt IT. However the insecurity SMEs to adopt IT. For that, the government expected as a regulator of MSME development of creative industries SMEs. For the industry, product development and IT services should consider aspect of the specific needs, ease of use, usefulness and security of IT products to SMEs creative industries. Keyword: Technology Readiness Index, IT adoption, SME’s Crative Industry, DIY.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: SRI SURYANINGSUM -
Date Deposited: 30 Oct 2017 08:38
Last Modified: 31 Oct 2017 04:52
URI: http://eprints.upnyk.ac.id/id/eprint/12040

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