The Application of Quality Function Deployment to Increase Powder Detergent Product Quality

Khannan, Muhammad Shodiq Abdul (2010) The Application of Quality Function Deployment to Increase Powder Detergent Product Quality. In: 4th International Seminar on Industrial Engineering and Management, 1-4 Desember 2010, Lombok, Indonesia.


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This research aimed to study about application of Quality Function Deployment (QFD) to increase powder detergent product quality. Recently a new small company develop new detergent product which is branded by the name "ULTRA". It has been introduced to the market but there have been no further steps yet to improve its quality. This product is compared with 5 other brands which have become a leader market. Customers’ votes have important role in this study. Customers’ votes translated into technical requirement, then the trade off and priority of action is determined to increase product quality. From this study, it can be concluded: There are eight attributes about what customers want on the powder detergent product (WHATs). The sequence of weight of customer needs are clean washing (4.69),, not fading the clothes (4.19), perfume/fragrance(4.00),, Price (3.88), Hand friendly attribute (3.69) abundant foam attribute(2.84), weight varies packaging attribute (2.63), and packaging attribute (2.19).. If the gap is considered with the best leader market, it can be determined the sequences of prioritized customer requirement are nice fragrance/perfume(21.99%), packaging (17.06%), price(16.00%), weight varies packaging (15.66%), clean washing (15.04%), abundant foam (9.17%), hand friendly (5.07%), and not fading the clothes colour (0.00%).. There are ten technical descriptors (HOWs) and the sequence of prioritized technical descriptors need, from the top is formula (20.9%), active agent (18.6%), caustic soda (17.5%), foaming agent (9.2%), perfume agent (8.4%), packaging material (8.0%), weight varies (5.5%), packaging design (5.5%), filling agent (3.7%), and mixing process (2.8%).

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: QFD, customers’ vote, detergent powder quality
Subjects: T Technology > TS Manufactures
Divisions: Faculty of Engineering, Science and Mathematics > School of Engineering Sciences
Date Deposited: 24 Feb 2017 06:32
Last Modified: 24 Feb 2017 06:32

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